People will quickly form an opinion based on the reviews and comments about your business. That’s what reputation management takes care of. And you have two options.
Learn what you need to do to take care of it all yourself. Start by downloading my free do-it-yourself guide on how to manage your own online reputation. You are likely losing customers every day… Do something about it.
When you get my report, you will know the absolute best Do-It-Yourself solution for monitoring, tracking and engaging any content, positive or negative, from anywhere your customers post online.
So not only do you get the complete, informative, actionable Do-It-Yourself report, you get instant access to a special report software that will score your overall online reputation.
By taking my recommendation, you will also get the option to access my personal consultation and help setting up your own system. In short, I will help you determine the best keywords and platforms to monitor on going as long as we are working together.
It’s Critical That You Control The Narrative
Have you ever gone to Google or Yelp before visiting a restaurant in your area?
What about reading a review on TripAdvisor before making vacation plans? How about checked out a mechanic on Google to read their reviews? Read Amazon’s customer reviews before buying a product? Unless you care absolutely nothing for quality and like to gamble with your hard-earned cash when looking for new products and services, you’ve likely done at least one of these things.
This is called an online reputation and it is being closely examined by people when looking for your company, brands, products, services. Even teachers in college are being outed on a site called Rate My Professor. The internet is the Great Equalizer when it comes to putting the power back into the hands of the consumer because how you interact with your customer today might just end up plastered all over the internet tomorrow.
Having a good online reputation is rarely something that happens by accident.
Think about the last time you checked out a company’s online reputation. Were there good reviews that helped with the decision? In some cases, the service provider is just so absolutely amazing, their customers are thrilled to run home and write rave reviews.
In other cases, companies will hire people or firms to manage their online reputation. We’ll get to what that means for getting rid of a bad reputation in a second, but for now, let’s focus on how to build a good online reputation.
Reward your customers for helping you out.
An online reputation management campaign will likely consist of a very simple practice: asking your clients to review you online. You can do this in person, you can send them an email; you can even give them a call-up or send direct mail. The point here is that your customer base might not even know you care about online reputation, but if they know you want it, they’ll likely be more than happy to oblige (providing you are a good service provider or have top-quality goods!).
Of course, if you really want them to help your online reputation grow in a positive manner, you can reward your customers for helping you out. “Review our business on Yelp and receive 10% off your next order!”
Prospective customers are going to think twice about choosing you over your competitors.
On the other side of the coin, you might also have some negative online reputation out there. Maybe it was a completely irrational customer who you tried to please in every manner possible, but they went completely insane, called you every name in the book and stormed out kicking the gumball machine over in the process.
Do you think that person is going to go home and write what really happened on your Google+ page? Nope, they’re going to make you look like you’re a criminal! And when other people see that, they are going to think twice about choosing you over your competitors, who have only glowing reviews from their customers.
So, what do you do?
Well, the great thing about reviews and your online reputation is that it gives you another chance to remedy the situation. Perhaps a few days later when cooler heads have prevailed, you can reach out via private message, or respond publicly. Do what you can to make amends with the disgruntled customer and who knows, you may turn them into an evangelist for your company.
Further, when a company or individual takes an active interest in their online reputation, it shows other potential customers that the company cares. For example, if you saw a rant ripping into a dog groomer on Yelp but then saw the groomer replied with a pleasant apology and an offer to make things right with the reviewer, wouldn’t that negate the negative feelings you had for the groomer after reading the review? That’s why online reputation management is so important.
Online Reputation FAQs
Q: What happens if I don’t manage my online reputation?
A: Any number of things, mostly starting with a decrease in new acquisitions. You might also see your existing customer base drop off as bad online reputation has a tendency to go viral when left unchecked. Other sites and publications might pick up the poor reputation comments and run with them, especially if your competition has anything to say about it. In short, don’t neglect your online reputation.
Q: How serious can online reputation really be?
A: Consider the fact that online defamation has put companies out of business, resulting in lawsuits that when proven (not a high percentage here), millions of dollars in payouts have been awarded. Online reputation can make or break you and if left unchecked, can do so without you ever having a fighting chance.
The Next Steps: Building and Promoting a Five Star Reputation
But managing your reputation is just the first step. It is something you and an inside staff member may be able to handle.
There is also the active building of your online reputation. There are very creative ways to get people excited about singing your praises. Once they know you care, it’s time to encourage them to go public with their feelings.
Then there are also ways to keep the unhappy customer in a closed feedback loop that allows you to correct any valid complaints and turn them around. That way the negative publicity never gets published and you have another supporting fan.
Once you have started to build a good reputation, it’s time to make a show of it. This is where almost every business fails. They don’t see how to capitalize on their positive assets. Bring the whole process full circle with a complete marketing campaign of your well-deserved accolades.
If you think you may need complete Done-For-You reputation management, reputation damage control and extensive reputation repair, reputation building and reputation marketing, please request a consultation to brainstorm strategies so we can work together for the quickest resolution. When you make a request for my discovery session, I will do the research and make a quick review video to show you what I find and then share my recommendations on how you should proceed. Then we can talk…
I don’t know if you have noticed, but I want to help you out here. Now that you understand the importance of taking care of your reputation, would you like to see what your reputation score is?
To access my online software application, to search all the reviews and grade your business, click the button link below to be taken to the form page.
When you get access to the online reputation score, you will also get my video training on what you need to do to take care of your own reputation right now, and from now on.
The Reputation Analysis Page will look like the screen shot below.
It is as simple as 1-2-3 to get started.
Choose your country
Enter your current business phone number
Tap the button to start the report generation process